Surge energy Inc

Fans thirsty for a taste of '90s nostalgia - or those who are simply craving a citrus-flavored sparkling beverage with a kick - can rejoice in the news that surge is back after a 12-year hiatus.

Surge, which debuted in 1996 and was taken off the market in the early 2000s, is making a comeback thanks, in part, to a passionate and persistent community of brand loyalists who have been lobbying The Coca-Cola Company to bring back their favorite drink over the last few years. Surge is Coke's first discontinued brand to return to the market.

The surge re-launch represents two additional firsts for Coke. The brand, which will be offered in its original formula in 12-packs of 16-oz. cans featuring the same retro design from yesteryear, is part of an innovative distribution deal